A bespoke Digital Showroom developed for FL39 Concept Store, bringing together cars, wines and experiences on a dedicated platform with a management dashboard, online shop, cart, checkout, orders, stock, content and commercial operations.
FL39 brings together three worlds — Cars, Wines and Experiences. LEVORA transformed this concept into a dedicated digital platform: a premium Digital Showroom with autonomous management, an automotive showroom, an online wine shop and specific modules for the brand’s day-to-day operations.
The challenge was to avoid two extremes: a simple corporate website with no autonomy and a generic e-commerce solution that would dilute FL39’s identity. It was necessary to build a premium, editorial experience while also providing a genuine operational tool capable of managing vehicles, wines, orders, requests, experiences and content within the same ecosystem.
LEVORA developed the project on LEVORA CMS in Laravel, keeping the Core modular and creating functionality specific to FL39. The system includes an automotive showroom with vehicle details and statuses, a complete mini wine shop, catalogue and products, cart, checkout, orders, stock, sales formats, shipping, imports and PDFs, as well as a dedicated dashboard. Requests & Bookings, Experiences, Gallery, News & Events, Newsletter, Contacts, Home highlights and media and content management were also integrated.
The result is a digital platform tailored to FL39: brand, showroom, e-commerce and management brought together in a single product. The team can update vehicles, wines, orders, experiences, requests and content through its own dashboard, while the system maintains the premium, responsive presentation defined for the Digital Showroom.
FL39 Concept Store needed more than a new website. The project was conceived as a dedicated digital platform, capable of bringing Cars, Wines and Experiences together through a single language while giving the team genuine autonomy through a dedicated management dashboard.
The entire solution was developed on LEVORA CMS in Laravel, with modules specific to FL39’s operations and an architecture designed to evolve without turning the website into a collection of generic tools.
The Cars section works as a curated showroom rather than a conventional automotive portal. FL39 can create, edit, publish and manage vehicles, update pricing and information, organise photographs, select the main image, define highlights and control statuses such as available, reserved, sold or hidden.
Each vehicle has its own details page with a gallery, make, model, version, year, mileage, fuel type, transmission, price, description, equipment and calls to action for information requests or visit bookings.
The Wines universe combines editorial content and e-commerce within the same system. The shop includes a catalogue, individual product pages, cart, checkout, orders, stock and availability management, pricing, featured products, bulk import and technical sheets/PDFs.
Specific commercial formats were also developed, such as individual bottles or cases of 6, seasonal hampers, configurable shipping rules and a free-shipping threshold. The order flow includes email notifications and operational statuses, keeping management centralised in the FL39 dashboard.
One of the project’s central components is its dedicated management dashboard. The team does not need to work directly with code or rely on the CMS’s full technical dashboard for day-to-day operations. Vehicles, wines, orders, experiences, requests, highlights, gallery, news, newsletter and content are managed through dedicated modules.
The principle was simple: the team manages the content; the system protects the presentation. This allows FL39 to update the Digital Showroom while maintaining the visual consistency and responsive design defined for the brand.
The ecosystem includes dedicated areas for Experiences, Corporate Tasting, wine tastings, imports, automotive consultancy and vehicle purchases. Requests enter the system through dedicated forms, with their own references, email confirmation and dashboard management.
Gallery, News & Events, Newsletter, Contacts and editorial content were also integrated into the same architecture, avoiding parallel systems and maintaining a consistent experience throughout the project.
The checkout and order engine were developed specifically for the FL39 shop. The documented functional flow includes payment by bank transfer, order registration, status management, stock, shipping, notifications and operational control through the dashboard. The architecture was prepared for the integration of compatible online payment methods using the provider’s credentials.
The visual direction translates the concept FL39 Concept Store — Test or Taste: a clear, editorial and premium language that brings together cars, wines and experiences without making the project feel like just a dealership or just an online shop.
The interface was designed for desktop, laptop, tablet and mobile, with bespoke components, proportionate images, adaptive navigation and a controlled visual scale across different resolutions.
